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| Ecommerce Marketing Case Study... |
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this case study we are going to imagine we are an Ecommerce marketer
who wants to find a new niche to sell physical products in. |
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begin we are going to search for a market by analyzing traffic volume
and competition levels. Then we are going to search for 10 high volume
and targeted keywords we could bid on using Google Adwords in order to
drive traffic to the new website.
To
begin, we login to IMeye and select the following columns - Keyword
Phrase, Keyword Difficulty, Monthly Searches (Phrase Match),
Advertiser Comp, Keyword Length and Ecommerce.
Then we select the following Parameters for each of the Columns, a process which takes literally 30 seconds.
| Keyword Phrase: |
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We don't adjust this column as the keywords will 'find us' |
| Monthly Searches: |
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Set to a Minimum of 10,000 searches a month |
| Keyword Length: |
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Minimum of 2 words for each phrase |
| Advertiser Comp: |
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Set to low advertiser competition. A market with low advertiser competition but high search volume is ideal |
| Ecommerce: |
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Set
to ecommerce keywords only. By doing this, IMeye will only return
keywords for which physical goods are being sold - which for ecommerce,
is what we want. |
After
doing the above, IMeye returns 8 pages of results and after scanning
through the first page we have already found a great market - (in less
than a minute) "Air Tools & Compressors", with 110,000 searches a
month and most likely a high margin per sale. Perfect!
You can see the screenshot from IMeye below. (I have blocked some of the results too to protect current IMeye members.)
Then,
let's say we found a supplier for air tools, went ahead and set up a
website to sell them and wanted to send targeted traffic to this
website using Google Adwords.
Here's how we use IMeye to do the research for that...
To
begin, we login to IMeye and select the following columns - Keyword
Phrase, Monthly Searches (Phrase Match), AW CPC, Advertiser Comp and
Keyword Length.
Then we select the following parameters for each of the Columns:
| Keyword Phrase: |
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We would type in 'air compressors' |
| Monthly Searches: |
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Set to a Minimum of 1000 searches a month |
| Keyword Length: |
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Minimum of 2 words for each phrase |
| Advertiser Comp: |
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Set to 'any'.. just for our information |
| AW CPC: |
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In this example we wouldn't change anything although we could enter a minimum and maximum CPC if we wanted. |
After
doing the above, IMeye returns the results and you can see in the image
below, there are a number of very targeted keywords here. I have also
left the keyword search area open so you can see an example of that.
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| Test Drive IMeye Right Now! |
| Get full and immediate access to IMeye and all its features in less than 60 seconds... |
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| Ecommerce Marketing |
| Find a new market, analyze traffic and competitors, then discover commercially viable PPC keywords with high volume. |
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| Affiliate Marketing |
| Increase traffic to an affiliate review website by creating 'feeder sites' that'll rank in Google for longer tail keywords. |
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| Product Creation |
| Identify
a niche market in which to create a Clickbank product & find
opportunities your affiliates can use to make you sales. |
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| Google Adsense |
| Uncover keywords with large volume, low competition, in high paying Adsense niches that you can quickly rank for in Google. |
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| Typical Online Business |
| Discover three high value keywords that you can rank for in Google to create more leads, conversions and revenue. |
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